The cross promotion surrounding the upcoming release of Anchorman 2 has been absolutely incredible over the past few months. From Dodge commercials to late night TV appearances, and now to the World Wide Leader in Sports.
The Big Lead broke the story.
Will Ferrell will guest-host the 6 pm SportsCenter on Thursday, December 5th, two sources exclusively tell The Big Lead. The sources who spoke on condition of anonymity because the appearance has not been announced, also say that there will be some sort of Ron Burgundy element to telecast.
ESPN spokesman Josh Krulewitz declined comment.
Ferrell will be SportsCenter’s third celebrity guest-host in five weeks. Actor Ken Jeong and NASCAR driver Jimmie Johnson both delivered bigratings, but Ferrell, an A-list actor who just so happens to have a movie coming out soon (Anchorman 2, December 20th!) is a significantly bigger star.
Set your DVRs, folks.