In a good, swift move, one of the world’s top athletic brands pulled a t-shirt from its stores that meant no harm, but take on a different light after the bombings at the Boston Marathon.
The Associated Press has the full story:
Nike Inc. says it has pulled from the market T-shirts emblazoned with the words “Boston Massacre” in the aftermath of last week’s bombing during the Boston Marathon that killed three people and left dozens injured.
The athletic company based in Portland, Ore., said Monday that it took immediate action last week to remove the products. The shirts were sold primarily at its factory store outlets.
“We conducted this process as quickly as possible and are confident the product has been removed from distribution,” Nike spokeswoman Mary Remuzzi said in a statement emailed to The Associated Press.
The shirts, which featured blood-splattered lettering, were designed for New York Yankees fans.
The “Boston Massacre” phrase has been used to describe a pivotal late-season sweep by the Yankees of the rival Boston Red Sox in 1978. That season culminated in a World Series championship for the Yankees.
A little over a week ago, these shirts were a good-humored jab from one rival city to another, but the events of last Monday had to be taken into consideration here, and Nike certainly made the right call. They should be commended on how they handled the situation as well. According to the AP article, they made the decision almost immediately to remove the t-shirts, and, instead of putting out a statement at that time, they waited so as to not steal the moment or try to milk some attention out of it.
Slow claps all around for team “Just Do It.”