Heat Fall, CBS Sports Tries To Create Drama

Are you looking to ruffle some feathers? Turn a complete nonstory into some dramatic situation? Would you be willing to get your fifteen minutes by making some ridiculous accusation? (Perhaps that’s exactly what I’m doing here, but let’s look beyond that for a moment.) Despite the reality of CBS Sports being a well established and credible sports-news media outlet, they went ahead and tried to do all of that last night.

Following the Chicago Bulls’ four-point victory over the Miami Heat last night, a victory that snapped the Heat’s 27-game winning streak, whoever was at the helm of CBS Sports’ Twitter handle sent out this drama-seeking tweet:

Miami leaves the court without shaking hands with the Bulls. Love it or hate it?

— CBSSports.com (@CBSSports) March 28, 2013

Replies included: “Irrelevant” and “So it was like almost every NBA game?”

My reaction: Oh, boo hoo. Who cares? And why are you even making a big deal about this? It’s a complete waste of <140 characters, and should’ve been removed from their account.

Honestly, can anyone point to the last time that at the conclusion of an NBA game, two teams lined up and shook hands—outside of a series ending postseason game? It rarely happens, if ever.

Broaden the scope even, and look at the other U.S. professional sports. With the exception of football—and even there it’s not a real formal thing (except for the head coaches, which can sometimes breed significant drama)—it just doesn’t happen. After the final out of an MLB game, players from the winning team meet around the infield to high-five, fist pump, and ass-grab each other, not their opponents. And in hockey, the only fist-pumping that happens is with another guys’ face; and typically with the winning team’s goalie gets some headbutts from teammates.

The only time a shake/nonshake situation would ever be made into a huge deal is when it involves the team that has David Stern and the rest of the league shoved so far up their anal cavity. Trying to make a big deal about this—or the fact that a blog post is needed to describe why this is such a nonstory—is almost laughable.

What should be getting everybody’s attention and causing an uproar is that fact that I now have real con-text-ual proof that the NBA—more specifically the Miami Heat—have ESPN right in their pockets. Exhibit A—the only one you’ll ever need:

Following Miami’s 22nd victory, and with every subsequent one, up until the 27th, I received a text message from ESPN’s breaking news alert system that kept track of how close they were to breaking the LA Lakers’ all-time win-streak record of 33—which was annoying as shit, b-t-dubs. But as soon as that streak is snapped, which is just as newsworthy, if not more so than the streak itself (am I right?!?!), I’m left to search for the news on my own.

Why the selective headlines, ESPN? Hu?

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